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Press Release & Review: Moser Swiss Alp Watch S – S For Smart, Sexy and Swiss Made

With price, analysis and live photographs.
by Simon Neo on September 6, 2016
Positives

Love the midnight blue fume dial, very beautiful
Bears a striking resemblance to the Apple Watch

Negatives

Steeply priced

Just when we thought the Apple revolution was over with its dominance in the mobile industry, we were wrong after it released the Apple watch back in 2015. The Apple watch has taken the watch industry by storm and has in some ways, redefined the function of a watch.

The digital transformation we see in the industry; radical changes in watch designs and functionality is no surprise given the increasing needs of our daily lives. In the past year or so, we have seen many brands succumb to the popularity of smartwatches and jumping onto the bandwagon to take advantage of it. A few examples of such would be the Breitling Exospace and the Tag Heuer Connected timepieces.

However, there are certain brands such as H. Moser & Cie. who choose to defy the trends and stand by their watchmaking values and traditions. In January 2016, the brand caused a quite stir with its Swiss Alp Watch, a fully mechanical Swiss Made model with a contemporary design. This design bears striking resemblance to the Apple Watch and many termed it as the “Anti-Apple” watch given the similarities shared between them and clearly an attempt to mock Apple.

The message given by H. Moser & Cie. was clear: “We’re not straying; we’re remaining true to the tradition of mechanical watchmaking; that’s what we do, and we do it well”. The message given by the brand was widely appreciated, and the 50 Swiss Alp Watches were immediately popular with the collector community.

This year, we see a new addition to the Swiss Alp watch collection in a model with a midnight blue fume dial, the Swiss Alp Watch S. Although the S model does not allow one to make phone calls or catch Pokemon, it is an instrument that allows one to measure time instead of consuming it in a quick fashion.

Read also:   Watches and Wonders 2015: Panerai Radiomir 1940 10 Days GMT Automatic Oro Rosso PAM 624 and PAM 625 with pricing

 

The Swiss Alp Watch S features a midnight blue fume dial, simply beautiful.

The Swiss Alp Watch S features a midnight blue fume dial, simply beautiful.

 

Case, Dial and Hands

The Swiss Alp Watch S from H. Moser & Cie. comes in a solid 18 carat white gold casing that measures at 38.2 x 44.0 mm. The timepiece comes in a rectangular casing with soft, rounded corners and is topped by sapphire crystal, similar to the Apple watch. One of the features of the casing that literally sticks out is the crown; a screw-in crown adorned with an “M”.

 

moser-swissalp-bluefume-oblique-crown

The Swiss Alp Watch S comes in a solid 18 carat white gold casing.

 

The Apple Watch sporting the same rectangular profile as the Swiss Alp Watch S.

The Apple Watch sporting the same rectangular profile as the Swiss Alp Watch S.

 

The midnight blue fume dial is lovely, subtle and elegant-looking as a whole. The finishing of the leaf-shaped hands and markers is top-notch and complements perfectly with the midnight blue accents of the dial. The dial also has a small second offset located at the 6 o’clock position of the dial.

 

The Movement

The Swiss Alp Watch S is powered by the hand-wound HMC 324 calibre which runs at a frequency rate of 18,000 vph comprising a total of 27 jewels. This movement has an impressive power reserve of 4 days at the minimum, much more than what a fully-charged Apple watch can offer. The HMC 324 movement features an interchangeable Moser escapement and the original Straumann Hairspring with stabilized Breguet overcoil.

 

The hand-wound HMC 324 calibre operates at a frequency rate of 18,000 vph comprising a total of 27 jewels.

The hand-wound HMC 324 calibre operates at a frequency rate of 18,000 vph comprising a total of 27 jewels.

 

The movement and its components are hand-finished and decorated according to the highest standards of traditional watchmaking. The see-through sapphire case-back allows for a clear view of the beautiful finishing on the movement.

Read also:   Review: H. Moser Endeavour Perpetual Calendar in Funky Blue

 

The see-through sapphire case-back allows one to enjoy the movement in full view.

The see-through sapphire case-back allows one to enjoy the movement in full view.

 

Concluding Thoughts

The Swiss Alp Watch S does not offer a huge difference when compared to its predecessor. The clear difference to us is the dial colour, watch strap and the fact that this is not a limited edition release.

Moser has done a good job in its attempt to mock at the Apple Watch with the watch bearing striking resemblance in terms of its profile. However, there is no comparing between the two, the Swiss Alp Watch S is in a different league with the use of high quality materials and great workmanship.

Retailing at a price of SGD$ 38,640 inclusive of GST, we think the price is pretty steep considering there is not many differentiating points the watch offers except for the fact that it looks like the Apple watch. Nonetheless, it is still a quality timepiece and deserves a good look especially for those who dislike the smartwatch.

 

moser-swissalp-bluefume

 

TECHNICAL FEATURES – SWISS ALP WATCH S

Reference 5324-0201, white gold model, midnight blue fumé dial, black alligator leather strap

Case

Solid 18 carat white gold

Dimensions: 38.2 x 44.0 mm / height: 10.3 mm

Sapphire crystal

See-through sapphire crystal case-back

Screw-in crown adorned with an “M”

Dial

Midnight blue fumé with sunburst pattern

Applique indexes

Leaf-shaped hour and minute hands

Small second offset at 6 o’clock

Movement

In-house hand-wound HMC 324 calibre

Dimensions: 32.0 mm x 36.0 mm / height: 4.8 mm

Frequency: 18,000 Vib/h

27 jewels

Power reserve: minimum 4 days

Hacking seconds

Moser teeth for all wheels and pinions

Read also:   Patek Philippe 5960/1A

Interchangeable Moser escapement

Original Straumann Hairspring® with stabilised Breguet overcoil

Gold escapement wheel and pallet fork

Movement and components hand-finished and decorated

Functions

Hours and minutes

Small second

Power reserve indicator on movement side

Strap

Hand-stitched black alligator leather

18-carat solid white gold pin buckle engraved with the Moser logo

“Omega
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5 Comments
Leave a response
  • Wandi
    September 6, 2016 at 9:59 am

    I love it (always a sucker for beautiful blue dial) but price is very steep… wish they release a steel version.

  • Stan Tiner
    September 6, 2016 at 6:16 am

    This is a beautiful watch, but unfortunately Apple owns the shape in the pubic’s mind. Anyone seeing this H. Moser & Cie on your wrist is not likely to give it a second look, assuming it’s an Apple Watch.

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