Press Release: Panerai Luminor Sealand – Year of the Rooster

The new Luminor 1950 Sealand 3 Days Automatic Acciaio – 44mm is timely bandwagon zodiac piece released by Panerai to commemorate the Year of the Rooster. With a hand engraved case cover, the rooster timepiece is limited to 99 pieces. After the watches dedicated to the Ox, the Tiger, the Rabbit, the Dragon, the Snake, the Horse, the Goat and the Monkey, the new Luminor 1950 Sealand welcomes the Year of the Rooster which will begin on 28 January 2017.

 

 

 

Each of the 99 watches produced for this special edition has been adorned by hand by the best Italian master engravers using the ancient technique of “sparsello”, so named after the special tool used to decorate the cover. First grooves are made in the steel before they are inlaid with gold threads in multiple parallel layers; these are then beaten until they completely fill the grooves which together form the outlines of the Rooster and the sophisticated decoration. The work requires extraordinary skill on the part of the craftsmen because the process of inlaying the threads of gold is carried out after the lid has already been engraved and polished, so the slightest error could damage all the work done previously.

 

 

The engraved cover protects a grey dial, simple and easy to read, with Arabic numerals, linear hour markers and luminous dots, a small seconds dial at 9 o’clock and the date at 3 o’clock. The cover has a small signalling mirror on the back and it is fitted to the Luminor 1950 case, 44 mm in diameter, which is made of brushed stainless steel. The movement of the new watch is the P.9000 automatic calibre, entirely produced by Panerai Manufacture in Neuchâtel. Solid and reliable, the movement has a power reserve of three days and it is fitted with a bi-directional oscillating weight and the device for quickly adjusting the hour hand, which also automatically changes the date. The Luminor 1950 Sealand 3 Days Automatic Acciaio – 44mm (PAM00852) is water-resistant to 10 bar (a depth of about 100 metres) and it is supplied with a strap of soft brown leather. Available exclusively in Panerai boutiques, the watch is presented with a spare black rubber strap, a special tool for changing the strap and a screwdriver.

 

 

Movement Automatic mechanical, Panerai P.9000 calibre, executed entirely by Panerai, 13¾ lignes, 7.9 mm thick, 28 jewels, Glucydur® balance, 28,800 alternations/hour. Incabloc® anti-shock device. Power reserve 3 days, two barrels. 197 components. Functions Hours, minutes, small seconds, date. Case Diameter 44 mm, brushed steel AISI 316L. Cover Polished steel, cover engraved by hand. Back See-through sapphire crystal. Device protecting the crown (protected as a trademark) Brushed steel. Dial Grey with Arabic numerals and hour markers. Date at 3 o’clock, seconds at 9 o’clock. Crystal Sapphire, formed of corundum, 1.6 mm thick. Antireflective coating. Water-resistance 10 bar (~ 100 metres). Strap PANERAI personalised leather strap and brushed steel buckle. Supplied with a second interchangeable strap, a tool for changing the strap and a steel screwdriver.