As part of CEO Jean-Claude Biver’s 2015 initiative to reinforce and showcase TAG Heuer’s rich history, the brand will be launching the “Heuer Globetrotter” exhibition across the globe over 10 exhibitions, 10 cities, and in 10 themes all at the same time. A total of 400 pieces featuring vintage Heuer models from the Manufacture museum in La Chaux-de-Fonds, as well as pieces loaned by local collectors will be exhibited simultaneously.
From the 16th to 30th September, collectors and fans from around the world will be able to discover unique pieces from the brand’s heritage.
Each city will have a specific theme within the exhibition:
1) Paris – the classic Heuers;
2) Geneva – the major inventions;
3) Munich – the military watches;
4) Venice – cars and timekeeping;
5) Dubai – sailing and diving;
6) Hong Kong – cars and drivers;
7) Sydney – multisports,
8) Tokyo – design through history;
9) Miami – design and
10) Singapore of course, will adopt the theme of Formula 1, where the exhibition will be launched earlier on 13th September in the presence of the Brand Ambassador Patrick Dempsey.
The Singapore exhibition will be held at the TAG Heuer Wisma Atria Singapore boutique till 30th September.
Motor sports are an integral part of the DNA of TAG Heuer, which for many years has been the Official Timekeeper for the biggest and most legendary motor races in history, particularly Formula 1. In 1971, Heuer was the first watchmaker affiliated to a Grand Prix team – Scuderia Ferrari. The partnership ran until 1979. In 1985, TAG Heuer joined forces with McLaren, the team with which it enjoyed the longest partnership in F1 (30 years). Today, TAG Heuer is the timekeeper for the groundbreaking F1 Red Bull Racing team.
The centerpiece of the Singapore exhibition is the 18 ct gold Heuer Carrera from 1970, which Jack Heuer presented to Ferrari drivers, with their name engraved on the case-back.
This is an exhibition not to be missed for motor-racing enthusiasts or watch aficionados who want to get right into the heart of the F1 action in Singapore.
13 – 30 Sept 2017
10am to 10pm
TAG Heuer Wisma Atria
435 Orchard Road
#02-34/35 Wisma Atria
Tel: 6736 2357